Marketers Are Trying Harder Than Ever To Get In Your Pants

It’s true – marketers want to get in your pants….desperately. Why is this? According to the Pew Research Center, 56% of American adults own a smartphone in 2013. That percentage increases for certain demographics. For example, 93% of college students own a smartphone. For marketers, the mobile platform is the perfect marketing medium. It is interactive, immediate, highly segment-able, but most importantly, it is always close to the consumer. According to Mobile Marketer’s “Classic Guide to Mobile Advertising,” a majority of mobile phone users report that they consider the device to be so personal that they do not allow it to stray more than a foot away from their person 24 hours a day, seven days a week. Despite the increasing popularity of the mobile platform, many small to medium-size businesses do not have a mobile presence.

Apple’s Best Camera Yet – The iSight Camera of the iPhone 5s

“Occasionally I will post material I write for the blog of TD Curran, Bellingham’s Certified Apple Specialist Store. Check out the official TD Curran blog here: http://www.tdcurran.com/blog“

Staying true to Apple’s habit of making complex technology simple and intuitive, the new iSight Camera for the iPhone 5s is a powerful tool with a multitude of new features that makes it easy for any “point-and-shoot” photographer to take stunning, high-quality pictures and videos.