One doesn’t need to know anything about search engine marketing (SEM) or search engine optimization (SEO) to know that it is popular. SEM is one of the hottest buzzwords in business right now and for good reason. I think that solid, well-managed SEM is incredibly valuable to any business or entity in the digital space and that the lack of SEM is and will continue to become increasingly detrimental to any business hoping to have a successful, rich web presence.
The increasing popularity of SEM is not surprising. Nowadays, it is hard to find any business (especially a successful business) that does not have some sort of web presence. Most businesses not only have a website – they have a Facebook page, a Twitter handle, a LinkedIn, a company blog, a consumer community forum, a Pinterest account – the list goes on and on. Solid SEM provides visibility and reach for all the different web presences modern-day businesses must maintain by managing and optimizing the way that the business’s websites are processed by search engines – the online behemoths that the majority of web-goers rely on to find content online. Through managing, testing and optimizing keywords, links, meta-data and certain parts of a website’s code that search engine crawlers take into account – a business can bump themselves above their competition and other websites in search query results. Why is this important? Continue reading
DIGI MARK(man)ETING 